Mobile Apps2025

Dejleh

A charity app for Ferdowsi University of Mashhad that turns donations and everyday banking into support for students in need.

Overview

Dejleh is a charity project under Ferdowsi University of Mashhad, designed to provide financial support for disadvantaged students. It enables users to contribute to areas such as healthcare, housing, food, and education, while also offering banking services whose transaction fees support charitable causes. The core idea is to let people support students without paying any additional cost, either through everyday services or direct participation in campaigns.

Case study

From research to UI

Problem & goals

Problem statement

Financially disadvantaged students struggle to cover essential living and education expenses.
People may hesitate to help others when they are unsure where or how their support will be used.
People have different ways of helping, but not every opportunity supports them.

Goal statement

Address the financial needs of disadvantaged students across key areas.
Build a transparent and trustworthy way to support students in need.
Offer flexible and accessible ways for users to contribute to student support.

Design process

To identify key challenges and guide the design process, I followed the Double Diamond design framework.

Double Diamond diagram: empathize and define, then ideate, prototype and test

Project timeline

Start date: Aug 27, 2025
End date: Oct 27, 2025
Duration: 8 weeks

Eight-week timeline: define, research, synthesis, user flow, wireframe, UI design and test

Competitor analysis

I analyzed 10 competitors during our research; this table shows the six most relevant products aligned with our strategic goals.

Feature comparison of Mahak, Nik, Nikan, App, Blu Bank and Sekeh

Survey results

Questions: 10
Participants: 12

Clear use of support matters10/1283%
Transparency is a top priority9/1275%
Multiple ways to contribute matter9/1275%
Education & healthcare lead8/1267%
Everyday financial services can enable charity8/1267%

Different ways of contributing were identified as a user need and planned for Phase 2.

Interviews

I interviewed 5 participants and highlighted 3 of the most recurring user needs and insights.

“I usually want to help when I see a real need, but if I don’t find an easy way to act on it right away, I usually forget about it.”

AliStudent

“I usually support the same charities because I already know and trust them. Knowing my donation is making a real difference is what gives me confidence to keep donating.”

SajedehOffice employee

“I usually donate clothes or other things people actually need. It feels more meaningful than just giving money.”

FarzanehNurse

User persona

Maryam, a 27-year-old office employee in Tehran, gives occasionally and wants clear reports on how support is used — and a simple way to take part.

Persona card for Maryam Mosavi: biography, goals, needs, pain points and opportunities

User flow

From sign-in, users choose how they want to contribute: browse campaigns, give a quick donation, use a banking service, or check charity reports in their profile.